Brand Activation Strategy
Omni-Insight: where data, humanity, and behavior come together to create action.
I do not play every instrument in the marketing orchestra, but conducting comes naturally.
Omni-insight assembles the whole picture of who your customers are.
Aligns the human objective to your brand objectives.
Orchestrates the behavior of your customers.
Who ties it together? Me. A Brand Activation Strategist.
Humanity: As marketers, we have more data, tools, media, and technology than ever before. But the human dimension needs to be the strategic overseer of all these marketing efforts. Or else? All those hours and $$ spent and no one listens to your message.
Data: Tying so many disparate data sources together takes a strong intuitive filter for what needs to be a High-Value Action and what is clutter. But I have seen how to weave it: qual and quant insight, data gathered, web analytics, CX mapping, every piece of content, first and next actions. It is all so much more than creating or optimizing a campaign. We may call it data, but it is really about creating meaning and action.
Behavior: We have moved into an age of marketing beyond customer-centricity, where understanding human behavior colors every opportunity. Understanding the nuances of how people make decisions is bred-in-the-bone for me.
To activate your brand strategy write or call, I am sure you will come away knowing the time was well spent:
alfredoneill2@yahoo.com
215-688-7613
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