Humans have only so much space for the noise, clutter and demands of life today. The focus now is on living. While healthcare/pharma are more important to people’s lives than ever, we talk a lot about “life” and keep safe in the rational, but things have changed. People are focused on “living” — an emotional demand. Living life in its fullest sense: how to walk in the world, how to cope, how to juggle, how to change, how to succeed and how not to fail.
How does your brand fit into this hyper-individualistic world? What value or meaning do you actually provide? That messaging and content you worked so hard on? Easily lost. Then again, your message is not “noise” if it has meaning to those you seek.
It is about their life. And how you fit in is the challenge. So how does one create “meaning” and measure it?
Let’s play this out:
Who exactly are these people you want as customers?
Why them? Do you view them as people or as numbers?
Why should we fit in their lives? What is your brand’s purpose or mission?(Emotional/Insight/Creative)
How can we fit in their lives? What solution do you offer?(Rational/Analytics/Media/Meaning)
Let me lay down a truth: Humanity, empathy and data are not in conflict — it is about respecting each source of insight for what it provides and having the experience on how best to knit them together.
Customers are humans; they want meaningful connections, responsiveness, and their BS radar is stronger than ever. Customers want to know what you can do for them and what do you stand for as a brand.
And everyone is really impatient.
I have crafted incredibly effective digital and multi-channel strategies that combine insight, analytics and good ole intuition (based on decades of experience), creating communications that move the heart and wallet. I have seen true customer-centricity marketing work well in Pharma, and the ROI it can generate.
The marriage of natural intuition and decades of experience solving problems has made strategy a natural part of who I am.
If this “Mission-based” credo and experience that guides my multi-channel/digital work is something that resonates, write me: email@example.com or firstname.lastname@example.org
Or call: 215-688-7613
Who am I? Why should you hire me?
To create more human, customer-centric Brands that truly engage in the art and science of marketing and humanity.